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Section:  Recruitment sales   Vacancy 1286

Post:Online marketer (SEO/SEM focus) - massify.com Salary contractual
Requirements and conditions
Age: Has no value
Gender Has no value
Education: no
Work schedule: Has no value
Work place: London
The announcement text:
Massify is looking for a marketer to handle our online marketing activities, building demand for a diverse set of products across two target markets. The right guy or gal will be highly analytical, responsible for day-to-day execution of ad placements across online marketing channels including search engines, blogs, and social networks. You will have primary ownership of A/B and multivariate testing of different messages, keywords, and landing pages, as well as providing key input into relevant creative development. You`ll be deep in the optimization of CPC, CPM, and CPA campaigns across these media, placing, changing, and terminating different campaigns on a real-time basis to generate measurable returns. We`re looking for someone with 3-5 years of relevant experience who`s eager to jump in to a well-funded startup and ready make an impact right away.



Specific responsibilities:

* Creating, executing, and managing paid search campaigns across multiple properties including Google, MSN, Yahoo from selection of search terms, to developing copy, to measuring results

* Creating and optimizing SEO-friendly content to improve organic search results through white hat methods

* Staying up-to-date on new trends and best practices in SEO, SEM, and other online marketing tactics

* Identifying and exploring further online channels to drive demand generation (e.g. email)

* Helping to optimize customer retention through targeted email programs



Skills and background:

A highly technical, skilled, and motivated online marketing professional with 3-5 years of hands-on experience optimizing online marketing activities such as paid search, white hat SEO, social advertising, display advertising, and other online lead generation channels such as email

* At least 3 years of experience developing and executing paid search and SEO campaigns

* Knowledge of and ability to recommend and implement usage of web analytic and bid tools like Omniture, Webtrends, Core Metrics

* Demonstrated ability to use Google Analytics and Excel to extract actionable insights

* Deep understanding of working with Google ranking algorithms

* Facility with using key website metrics (CPM, CTR, CPA, CPC, etc) to understand and optimize business economics

* Experience developing search friendly content

* Facility with key statistical techniques and methods such as linear regression, binomial regression, A/B testing, and multivariate methods such as CHAID and ANOVA

* BS/BA (preferably technical) from a top university with at least 3-5 years of tactical and technical online marketing experience







Principals only. Recruiters, please don`t contact this job poster.

Please, no phone calls about this job!

Please do not contact job poster about other services, products or commercial interests.



Contact information
Employer: ООО "Арсенал-центр"
Email: sysadmin@uncommongoods.com
Phone: 454-47-43, 454-47-50
Publication date: 2009-10-04 22:52:07

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